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International Business Management Intensive Programme
Management and Administration (CODE AREA: 345)

IBM Intensive Programme courses are full time and consist of 60 teaching hours (12h per course) over the two weeks period. Due to the intensive nature of the programme, you can expect to spend a full day on campus. Lectures, attended by all students, take place in the morning (9:30am 12:30pm) and afternoon (2:00pm-5:00pm). Classes are an opportunity to work through problem solving or case studies or present and discuss reports. In addition, we recommend 2-3 hours of self study per day. All the material will be available for students through e-learning system of IPB and Bibliographic material to support the classes will be available for the students.

Module 1: Management of International Projects

Lecturer: Georgeta Chirleşan (MSc); University of Piteşti, Piteşti, Romenia.
Aims: As new possibilities open up for the development of international business, the companies will have to organize not only routine business processes, but also create and implement projects in order to achieve special targets. A modern manager has to realize the conception of a project, its development, to be able to fulfil international projects.
Topics: Conception of a project management; The contents and methods of project management; Project idea selection methods; Determining tasks and aims; Principles of project planning; Planning of project activities and schedule arrangement; Typical project application forms; Sources of project financial support; Methods of searching for international project partners; Making of contracts with partners and coordination of mutual responsibility; Stages of project fulfilment; Principles of project quality assurance.
Teaching Methodology: Interactive lectures with active breaks involving students, case studies, guidelines for good practice.
Evaluation: Oral presentation and discussion of project report.
Bibliography: CLELAND, David.. (2006). Global Project Management Handbook: Planning, Organizing and Controlling International Projects. 2nd edition. Mc-Graw Hill Professional Publishing.
Electronic Project management guidebook: (http://www.method123.com).

Module 2: Doing Business in EU

Elzbieta Strzelecka (PhD) The Academy of IT (WSINF), Poland.
Aims: This module aims to present relevant knowledge on all European Union countries but rather show universal mechanisms essential for starting business activity in new cultural, social and national environment.
Topics: Single currency; Competition policy; Trade policy; Prospective enlargement of the EU; Managing cultural differences; registration procedures; starting business activity mechanisms; market research; feasibility studies; cross cultural communication; European Union Institutions in the context of business activity.
Teaching Methodology: Lectures; Case studies.
Evaluation: Case study presentation.
Bibliography: BABECK, Wolfgang. (2003). Doing business in Europe. A practical handbook for Entrepreneurs. Sydney.

Module 3: Applied Research for International Business and Management

Paula Fernandes (PhD); Alcina Nunes (PhD); ESTiG/IPB, Bragança, Portugal.
Aims: This module intends to introduce the student to applied economic methods and to the main concepts of data analysis techniques. It also aims to prepare the student to a quantitative and qualitative information research and to implement processes of empirical analysis.
Topics: Introduction to empirical analysis in economics and management; Introduction to statistical software; Statistical analysis of economic and management data; Writing of data analysis reports.
Teaching Methodology: Lectures; Practical application of concepts through the use of statistic software.
Evaluation: Data analysis report presentation.
Bibliography: SEKARAM, U.. (2003). Research Methods for Business - A Skill Building Approach. 4th ed. USA: John Wiley & Sons.
DAMODAR, Gujarati. (2005). Essentials of Econometrics. Irwin.

Module 4: Cross-cultural Negotiation Techniques

Woodrow Sears (PhD); College of Social Sciences, Vilnius, Lithuania.
Aims: This module emphasizes that negotiations must be planned, understanding the cultural/political biases and predispositions of those involved, considering what is being negotiated and what it will cost to “win” both immediately and in the long term.
Topics: Essential rules of negotiating; Development of a negotiating strategy; The use of culture and known biases to understand motives of opponents; The ways to devise a winning strategy; Definition of “winning”; The win-lose mentality; The use of negotiations to build on-going relationships; Thinking to win.
Teaching Methodology: Lectures; Case studies; Simulations and small group work, including practice negotiations.
Evaluation: Negotiation Strategy delineation.
Bibliography: SEARS, Woodrow. (2007). The Front Line Guide to Thinking Clearly. Amherst, MA: HRD Press.
FISHER, Ury and Patton. (2003). Getting to Yes: Negotiating an Agreement Without Giving In. New York: Random House Business Books.

Module 5: Fundamentals of International Strategy

Lecturer: Anabelén Casares (PhD); University of León, León, Spain.
Aims: To provide an introductory study to the essence of the strategic management, vision, goals, mission; the influence of environmental forces on organizations and decision making; the factors that allow the organisation to create customer values; the direction for the development of an organization and describing the main organizational structure types.
Topics: Introduction into strategy and strategic management process. Mission, vision, goals; External and Internal environment analysis; Competitive advantages making process; Strategy formulation; Strategic choices; Organizational structure.
Teaching Methodology: Lectures; Case studies.
Evaluation: Case study presentation.
Bibliography: WIT, B. de and MEYER, R.. (2004). Strategy, Process, Content, Context. 3rd ed.. Thomson Learning. London.
GRANT, P.M. (2007). Contemporary Strategy Analysis. 6th Edition. Blackwell Publishing: Oxford.
IP Coordinator
Paula Odete Fernandes
Department: Economics and Management
School of Technology and Management
Campus de Santa Apolónia
Apartado 1134
5301-857 Bragança - Portugal
Phone: +351 273 303 103
Fax: +351 273 313 051
Key Dates
IP Date:
09/07/2011 to 24/07/2011
Application Deadline:
Arrival to Bragança:
Departure from Bragança:
Application Documents
Campus de Santa Apolónia - 5300-253 BRAGANÇA * Tel: (+351) 273 303 200 / (+351) 273 331 570 - Fax: (+351) 273 325 405 * E-mail: suporte@ipb.pt